CREATIVE VIDEO

Film: "Channel Surfing", with James Burke
Client: Apple, AT&T, IBM & Siemens

Northcutt Productions worked closely with the marketing teams from Apple, AT&T, IBM & Siemens to produce a film that announced and marketed Versit, a computer telephony standards organization the four companies initiated. The film had an international audience of corporate managers and engineers. Our script was based on a channel surfing theme, where a late night janitor was the central character. He flipped through T.V. channels that sequentially told our story and curiously returned several times to a key program with James Burke, who emerged as our host.

International Awards: Bronze Cindy, Marketing Bronze Telly, Marketing New York Festivals, Finalist, Marketing